Abstract
Business resilience is essential for sustainable economic prosperity and growth. A company's ability to bounce back from adversity impacts the wider economic picture, shaping growth and employment trajectories. This study delves into the experiences and lessons learned by business leaders in 2020 and early 2021, aiming to capture the essence of business strategies during the global disruption caused by the COVID-19 pandemic. Rather than broad generalisations, the focus is on understanding real-world experiences and practical adaptations.