Abstract
The Fair Food Programme (FFP) provides an alternative mechanism through which agricultural workers’ collective voice is expressed, heard and responded to within the GVC. The programme’s model of Worker-driven Social Responsibility (WSR) presents an alternative to traditional Corporate Social Responsibility. We identify the programme’s key components and then demonstrate its resilience through tracing how issues faced by a new group of migrant workers – recruited through a ‘guest worker’ scheme - were incorporated and addressed presenting an important potential for addressing labour abuses across transnationalised labour markets while considering early replication possibilities.