Abstract
Despite considerable scholarly attention to the proliferation of gig work on digital platforms, research tracing the broad trends of labour relations is scant. Analysing interview and survey data on food-delivery workers in China between 2018 and 2019, this article demonstrates a trend of de-flexibilisation for workers, which contradicts the purported flexibility of platform-mediated work. It is argued that de-flexibilisation is achieved through intertwined labour management tactics, technological engineering, and the cultural normalisation of platform-dependent precarious jobs. Platform companies and third-party staffing agencies have jointly deployed algorithmic systems and communicative techniques to cultivate what we refer to as 'sticky labour'. The study contributes to the current debate on working in platform capitalism by weighing the compound effects of labour management strategies, social impact of technological engineering of the work process, and the cultural normalisation of platform work.