Selling more, selling better: a microinsurance sales force development study
Serena Guarnaschelli, Gill Cassar and Aparna Dalal
Microinsurance paper, no. 16, ILO
2012
Abstract
microinsurance marketing sales developing countries
Provides strategies and tools to microinsurance providers on how to improve the performance of their sales workforce. Reviews sales force development methods and processes related to recruitment, training, incentives, and monitoring.