Integrating mass media in small enterprise development: current knowledge and good practices

Other publication - Working Paper

Gavin Anderson, Karl-Oskar Olming and Nicolas MacFarquhar

Employment working paper, no. 2, ILO

2008

Abstract

small enterprise

enterprise development

mass media

good practices

developing countries

Provides an overview of the ILO's approach and experience of small enterprise development through the of use mass media.

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Title: Integrating mass media in small enterprise development; current knowledge and good practices
Creators: Gavin Anderson
Karl-Oskar Olming
Nicolas MacFarquhar
Contributors: International Labour Organization.
Publisher: ILO; Geneva
Date published: 2008
Series: Employment working paper; no. 2
Number of pages: ix, 61 p.
ISBN: 9789221211426; 9789221211433
ISSN: 1999-2939.
Language: English
Asset Type: working paper
Record Identifier: 995219121902676
Table of contents: Understanding the mass media industry -- Mass media in business and enterprise development -- The ILO's experience with mass media in enterprise development -- Key issues in working with mass media in small enterprise development -- Guidelines for effectively integrating mass media into enterprise development -- Annex: 7 case studies.