Abstract
This guide is designed to help providers of financial and business development services to micro, small and medium-sized enterprises be more gender-inclusive in their work, particularly to improve service delivery to women entrepreneurs. The guide presents benefits of adopting a gender lens to target women entrepreneurs and women-led businesses and to tailor products and service delivery to them. It offers step-by-step guidance for how to begin to incorporate gender-inclusive strategies into content and delivery of services as well assist in setting the foundation for better overall impact and effectiveness.