EI uso de marcas como herramienta para apoyar estrategias competitivas en turismo comunitario

Other publication - Working Paper

Luis Alonso García Muñoz

SEED working paper (Geneva, Switzerland), no. 78, OIT

2006

Abstract

tourism development

tourism product

product labelling

trade mark

rural area

microenterprise

small scale industry

production diversification

Latin America

Analiza el papel de las marcas en el desarrollo del turismo.

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Title: EI uso de marcas como herramienta para apoyar estrategias competitivas en turismo comunitario
Creators: Luis Alonso García Muñoz
Contributors: InFocus Programme on Boosting Employment through Small Enterprise Development
Publisher: OIT; Ginebra
Date published: 2006
Series: SEED working paper (Geneva, Switzerland); no. 78
Number of pages: x, 47 p.
Language: Spanish
Asset Type: working paper
Record Identifier: 995328514002676