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Business strategies of informal micro-entrepreneurs in Lima, Peru
Other publication - Working Paper

Business strategies of informal micro-entrepreneurs in Lima, Peru

Valentina Zuin
Discussion papers (International Institute for Labour Studies), DP/150/2004, ILO
2004

Abstract

microenterprise entrepreneur informal economy survey women workers family workers market access pricing advertising access to credit questionnaire Peru
Based on a survey of 67 informal microentrepreneurs conducted between 2001 and 2002. Examines how these entrepreneurs develop their activities in a poor district in Lima, identifies the problems they face in marketing their products and in accessing credit and investigates strategies used to overcome these problems. Evaluates the degree of informality of entrepreneurs and considers policies to facilitate the development of microenterprises.
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