Abstract
In the past decade, some insurance associations have expanded beyond their traditional core functions to develop insurance consumer education (ICE) programmes. While the motivations for doing so are diverse, ICE programs ultimately aim to improve the perception, and spread the culture, of insurance. Microinsurance Paper #34 discusses the different approaches available to insurance associations in Latin America to effectively deliver ICE. Emphasis is placed on a business model for associations, while providing key general lessons and links to useful reference material. The discussion is based on a review of the experiences of insurance associations in Brazil, Colombia, and Mexico.