Beyond sales: new frontiers in microinsurance distribution, lessons for the next wave of microinsurance distribution innovation
Other publication - Brief

Beyond sales: new frontiers in microinsurance distribution, lessons for the next wave of microinsurance distribution innovation

Anja Smith, Herman Smit and Doubell Chamberlain
Microinsurance innovation facility briefing note, (7)
ILO
2011

Abstract

microinsurance Marketing Brazil Colombia India South Africa
Considers the experiences of a group of leading microinsurance innovators and, in particular, the role that new distribution approaches have played. Takes stock of what innovation in microinsurance distribution means and considers the performance of 14 new microinsurance business models in South Africa, Colombia, Brazil and India in the distribution context. Provides a summary of the cross-cutting issues and trends emerging across the different distribution models.
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