Abstract
Ten years ago, the Facility began with a focuson insurance for low-income households(a.k.a. microinsurance), but rapidly realizedthat the need for insurance went beyond themicro segment. While the traditional insuranceindustry was focused on corporates and high-networth customers, there was a vast part of thepopulation that was not micro, but had no accessto formal insurance. This segment of emergingcustomers is growing.